Taylor Swift is big in Australia. So big, she’s poised to become the
first solo female artist to undertake a stadium tour in this country
since Madonna’s “Girly Show” tour 20 years.
Swift’s The Red Tour, dates for which were announced today, will
start its Australasian leg Nov. 29 at the Vector Arena in Auckland, New
Zealand, before crossing the Tasman Sea for shows at Sydney’s Allianz
Stadium (Dec. 4), Brisbane’s Suncorp Stadium (Dec. 7), Perth’s NIB
Stadium (Dec. 11) and Melbourne’s Etihad Stadium (Dec. 14)
Michael Gudinski’s Frontier Touring Company is promoting the tour,
for which the ticket on-sale starts May 21 and pre-sale begins May 14
via frontiertouring.com/taylorswift.
“Swift is a superstar globally and has repeatedly sold out multiple
arenas in both Australia and New Zealand,” notes Gudinski in a statement
issued today. “She has proven herself to be one of the most significant
female artists of our time and it is a natural progression to see her
take her touring to the next level here, with the confirmation that she
will play four massive stadium shows across Australia this summer.”
Swift broke the “really really big news” of her latest visit Down
Under in a video posted to YouTube today. She signs off, “I can’t wait
to see you, so soon. See you at the concert."
Australia and New Zealand are the first international markets The Red Tour is visiting outside of North America.
In the announcement which reveals the dates, Gudinski adds, “I can
honestly think of only a tiny handful of solo artists – male or female –
who could fill stadium venues today.”
The tour is an upgrade on Swift’s most recent visit here in March
2012, when she played a dozen arena shows in Australia and New Zealand
-- her first live dates in the latter market. That earlier tour was
promoted by Michael Coppel, now president of Live Nation’s Australasian
enterprise.
Ahead of that tour, Coppel told Billboard that Taylor is one of the
“biggest-selling pop artists to tour Australia, noting that her arena
trek would sell more tickets than Beyonce, Rihanna, Lady Gaga and Katy
Perry have on any of their Australian tours." During her tour Down Under
in 2012, Swift also produced one of the big talking points with her
performance at the ARIA Awards in Sydney.
Each of Swift’s four studio albums is certified platinum or
multi-platinum in Australia. Her latest, “Red,” was the seventh
best-selling album of 2012, according to ARIA, despite benefiting from
only a handful of sales months before the year-end.
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